Women at the Top.....again 

We have had the 'leaning in' argument from Sheryl Sandberg, (read this for an interesting male response to her talk) and then there is Marissa Mayer telling us we can have it all.  It is all quite exhausting listening to these highly successful and powerful women telling us what we should be doing.  

Now Bea Perez, Coca-Cola's chief sustainability officer has joined the fray, saying that women entrepreneurs need to be more visible.  "Investing in women is one of the most powerful ways to spur sustainable economic growth and development" she said at Coca-Cola's webchat for their 5by20 initiative.  5by20 aims to support the economic empowerment of five million female entrepreneurs across the Coca-Cola value chain by 2010.  A noble and worthy objective and particularly as it is working with small businesses across 200 countries.  

What is nice about this initiative is that it isn't all just about women at the top of massive global organisations who can afford to open a creche facility in their company because they are the CEO, or who have an army of help at home, or whose partners are prepared to fill all the gaps left by these powerful women in their demanding working days.  It is about women at all levels and this makes the Coca-Cola initiative really interesting.  We are going to keep our eye on it!